Lafley and Martin’s Five-Step Strategy Model – Confirmation of Learning Quiz

Directions: Begin the Lafley and Martin’s Five-Step Strategy Model Quiz only after viewing the training materials. To complete, click in the box beside the correct answer for each question. A score of 80% must be earned to receive training credit.

1. Strategy is only about beating the competition.

True

False

2. Strategy is _______ to a company’s success.

a. Optional

b. Unnecessary

c. Necessary

d. Unhelpful

3. What is a winning aspiration?

a. Why a company exists

b. A company’s guiding purpose

c. What a company is trying to achieve

d. All the above

4. Lafley are Martin’s Model is one-way only.

True

False

5. Lafley and Martin’s Model (in order)…

a. What is our winning aspiration? Where will we play? How will we win? What capabilities must be in place? What management systems are required?

b. What is our winning aspiration? How will we win? Where will we play? What management systems are required? What capabilities must be in place?

c. How will we win? What management systems are required? What is our winning aspiration? Where will we play? What capabilities must be in place?

d. What capabilities must be in place? What management systems are required? What is our winning aspiration? How will we win? Where will we play?